Spotify — feelin’ myself fashion Show

360 integrated — social, experiential, print, OOH, Digital (IN-app)

In 2023, as Hip-Hop celebrated its 50th anniversary, the women of rap continued to be overlooked for their impact, both in High Fashion and the entertainment industry.

So, we launched Spotify’s first-ever Feelin' Myself Fashion Show, transcending the playlist to create a dynamic space where Hip-Hop and fashion intersect. This groundbreaking campaign featured prominent live performances by BIA, Coi LeRay, and Baby Tate, runway walks by Rubi Rose, and Doechii and a honor award for the legenary Lil’ Kim for their influential contributions to both realms, recognizing their undeniable impact on contemporary culture in true Feelin' Myself style.

Role: Creative — Copywriter

Client: Spotify

Agency: Spotify, Crown + Conquer

Publications: FLAUNT, MEFeater, ESSENCE, EBONY, PAPER Magazine,

Feelin Myself Fashion Show x BIA.jpeg
Feelin-Myself-Fashion-Show_Topicals.png
Spotify Feelin.jpeg
Feelin Myself Fashio Show_Coi LeRay.jpeg

CONTRIBUTIONS:

  • Conceptualization

  • End-to-end content production

  • Multi-channel Strategy

  • Presentation 

  • Campaign Copywriting

  • Content Research

  • Audience Research

  • Content Creation

PARTNERSHIPS INCLUDE:

  • Lionne by Latoia Fitzgerald

  • Topicals

  • Crown + Conquer

TEAM CREDITS:

  • See last slide in the deck above

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