Spotify de todo

Social, Experiential, Product Launch, In-app digital

Latin community and culture doesn’t look, sound, or move just one way; it’s super diverse and made up of a little bit of everything. So, Spotify launched De Todo, to spotlight what it means to be both Latino and American – “of everything” with a cheeky, playful tone in true Spotify branded style. De Todo represents the nuanced parts of Latinx identities that deserve more shine.

ROLE: Campaign Creative — Copywriter

Client: Spotify

Agency: Spotify Brand & Creative & 9AM Banger

Publications: Spotify Blog

CONTRIBUTIONS:

  • Conceptualization

  • Copywriting

    Content Research

  • Audience Research

  • Presentation 

  • Cultural Strategy

  • Brainstorming

PARTNERSHIPS INCLUDE:

  • Spotify Editorial Team

  • Spotify Product Team

  • 9AM Banger

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