Converse x golf le fleur*

DIGITAL — Paid Social, SMS, Email, Web

As Tyler, The Creator's luxury brand GOLF le FLEUR* and Converse unveiled their second collection in July 2023, I landed the opportunity to write another chapter into the bellboy's story as a nod to his latest album, Call Me If You Get Lost. From crafting captivating landing pages to engaging SMS alerts, email promotions, and waiting area digital signage, I infused every piece of copy with color and flair, creating a harmonious collaboration with the Grammy-winning rapper.

Role: Global Digital Creative — Copywriter

Client: Converse

Agency: Global Digital Creative Team x GOLF le FLEUR*

Publications: Sneaker News, Billboard, Hypebae, V Magazine

Webpage & Mobile Tout Pages

2023 Converse x Tyler, The Creator's GOLF le FLEUR* Campaign
2023 Converse x Tyler, The Creator's GOLF le FLEUR* Campaign
2023 Converse x Tyler, The Creator's GOLF le FLEUR* Campaign
2023 Converse x Tyler, The Creator's GOLF le FLEUR* Campaign
2023 Converse x Tyler, The Creator's GOLF le FLEUR* Campaign
2023 Converse x Tyler, The Creator's GOLF le FLEUR* Campaign

ONTRIBUTIONS:

  • Channel Strategy

  • Presentation 

  • Microcopywriting

  • Content Research

  • Call-to-Action Optimization

  • Product Messaging

  • Prototyping

  • Tone of Voice Strategy

PARTNERSHIPS INCLUDE:

  • Tyler, The Creator

  • GOLF le FLEUR*

TEAM CREDITS:

  • Design: Chloe Pearson

  • Copywriter: Amare Symoné

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