Spotify — RNBX
CONCEPT, Playlist launch & OOH
In the debate over whether R&B is dead or alive, Spotify offers a compelling counterargument with the rebranding of its playlist to RNBX. This rebranding asserts that R&B is very much alive and thriving within the Spotify app. Spotify positions itself as the ultimate platform for R&B, embodying the essence of RNBX—the vibrant heartbeat of contemporary R&B music, culture, and community.
Role: Brand & Creative — Copywriter
Client: Spotify
Agency: Spotify Brand & Creative Team
CONTRIBUTIONS:
Conceptualization
Content Research
Audience Research
Presentation
Copywriting
TEAM CREDITS:
Creative Lead: Steven Conaway
Copywriters: Greg Edwards, Amare Symoné
Designer: Erin Safreno