Spotify & Jemele hill’s unbothered network

IN-HOUSE brand CREATIVE CONSULTANT

The podcasting industry has long grappled with issues of diversity, equity, and inclusion, particularly concerning the representation of Black women. In response, Spotify forged a partnership with Jemele Hill to expand the Unbothered Network. The integrated campaign and collaborative series aimed at amplifying the voices of Black women within the podcasting sphere through OOH, social and film.

Role: Cultural Strategist & Creative — Copywriter

Client: Spotify

Agency: Spotify, Four Two Creative

Publications: AfroTech, Spotify Blog, AdAge

CONTRIBUTIONS:

  • Cultural Partnerships Research

  • Creative Consultant

  • Creative Direction

  • Presentation 

  • Content Research

  • Audience Research

TEAM CREDITS:

  • See last slide in the deck above

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Spotify — RNBX