In anticipation of summer 2023, the legendary shoe brand enlisted my creative expertise to infuse a revitalized tone into their Converse Color digital marketing campaign. As a true creative, I breathed new life into the Chucks with my pen.

Role: Global Digital Copywriter (UX Copywriter)

Client: Converse

Agency: Converse Global Digital Creative Team

Converse Color

DIGITAL — Paid Social, SMS, Email, Web

TEAM CREDITS:

  • Lead Creative: Monica DyBuncio

  • Copywriter: Amare Symoné

  • Designer: Casen Sullivan

MOBILE EMAIL TOUTS

CONTRIBUTIONS:

  • Content Research

  • Microcopywriting

  • Creative Direction

  • Audience Research

  • Brainstorming

  • Presentations

  • User Research

  • Brand Voice

  • Channel Strategy

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