Google — black owned friday 2023
Social, product & brand partnerships
In 2023, Google launched an integrated campaign for Black Friday, with a remixed Crystal Waters’ track featuring Keke Palmer, spotlighting its dedication to developing accessible technology that further empowers Black business owners nationwide for sustainable success.
Role: Google Brand & Creative — Social
Client: Google
Agency: Google Brand & Creative Team
Publications: Google Blog, Adweek, AdAge, Social Media Today, Black Wall Street Times, The Grio, Black Enterprise, Muse by Clio
Awards:
2024 Cannes Lions Bronze Award
Creative Commerce | E04 - Corporate Purpose & Social Responsibility
Entertainment Lions | A04 - Use of Licensed and Adapted Music
2024 ONE Show Award: Silver Pencil — Brand-Side / In-House: Branded Content
CONTRIBUTIONS:
Channel Strategy
Cultural Partnerships Resourcing
Presentation
Social Media Copywriting
Content Research
Content Creation
PARTNERSHIPS INCLUDE:
Talents like the iconic singer, Crystal Waters, entertainer, Keke Palmer, and fashion influencer, Wisdom Kaye
Local Black-owned businesses
TEAM CREDITS:
Campaign Producer: Jasmyn Barr Producer
Strategist: Gabriela Avila Schonenberg
Project Manager: Ozodi Onyeabor
Film Producer: Paymon Parsia
Art Director: Andy Dao
Copywriter: Kyndacee Harris, Rebecca Russell & Amare Symoné