Established three decades ago, the Essence Festival of Culture launched to celebrate 25 years of Essence Magazine. Today, it’s the largest African-American culture and music event in the US. So, in 2024, coinciding with its 30th birthday anniversary, we celebrated its cultural significance and pioneering efforts in giving African-American artists and creatives a stage to share their voice with the 2024 "We Love Us" integrated campaign across Paid Social and Experiential Print copy.

ROLE: Freelance Creative Copywriter

Client: Ask Mbuya Design Studio & Essence Festival of Culture creative teams

Agency: Ask Mbuya Design Studio & hellaohdeecreative, LLC

Publications: Essence Magazine, AXIOS