Established in 1999, Trans Awareness Week commemorates and celebrates the community's legacy, yet often focuses on their challenges rather than their joy. So, we launched a social-first content series, entirely shot on the Google Pixel 8, featuring Trans creators from the Ballroom community to emphasize their happiness and underscore the necessity of Trans Awareness Week by driving traffic to the Google Arts & Cultures’ “Ballroom In Focus” digital archive.

ROLE: Campaign, Social Copywriter

Client: Google Arts & Cultures

Agency: Google Brand & Creative Team

Publications: Google Blog