google — 2023 trans awareness week

Social

Established in 1999, Trans Awareness Week commemorates and celebrates the community's legacy, yet often focuses on their challenges rather than their joy. So, we launched a social-first content series, entirely shot on the Google Pixel 8, featuring Trans creators from the Ballroom community to emphasize their happiness and underscore the necessity of Trans Awareness Week by driving traffic to the Google Arts & Cultures’ “Ballroom In Focus” digital archive.

ROLE: Campaign, Social Copywriter

Client: Google Arts & Cultures

Agency: Google Brand & Creative Team

Publications: Google Blog

CONTRIBUTIONS:

  • Conceptualization

  • Multi-channel strategy

  • Short-form video scripting

  • Content Creation

  • Presentation 

  • Cultural Strategy

  • Social Media Copywriting

  • Audio-Visual transcriptionist

PARTNERSHIPS INCLUDE:

  • Google Arts & Culture Team

  • YouTube, Human Rights Partnerships

  • Trans-founded non-profit organization, Destination Tomorrow

  • Google Creator Labs Partner & Photographer: Texas Isaiah

Visit the archive

TEAM CREDITS:

  • Head of Human Rights Partnerships at YouTube: Malika Saada Saar

  • Creative Lead: Chris Bradford

  • Producer: Kweku Taylor-Hayford, Rick Segal, Ozodi Onyeabor

  • Art Director: Brian Vanderputte & Peter Johnson

  • Copywriter: Amare Symone & Annalie Juan

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