Wicked: For good x continua
Client: Continua AI — the world’s first Social AI, always just a text away.
The Ask
Create a short-form vertical video for Instagram and TikTok showing that Continua helps you make more IRL moves, especially to experience the Wicked: For Good movie premiere.
The Insight
You can’t spell movie without “move.” Continua was built to help users act on plans effortlessly, perfectly timed for the Wicked: For Good premiere, which generated major social buzz.
The Idea: Wicked: for good x continua
Inspired by this trending sound and format, a short-form vertical video to show the seamless journey from wanting to see Wicked: For Good → arriving at the theater.All steps, from finding tickets, and directions, to sending you a booking link, Tinny makes it happen with a single text interaction.
Why It Works:
🎯 Action Driver: Connects Continua’s utility (instant booking/directions) to immediate gratification.
🎯 High Relevance: Taps into a cultural moment, making it shareable and timely.
Role & Responsibilities:
✍🏾 Concept writing + social captioning
📋 Content production, storyboarding + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + rollout strategy
📲 Optimized this piece for vertical, thumb-stopping retention performance
Creator tools used:
iPhone 15 Pro Camera + iPhone 13 Pro Camera
3-in-1 Tripod
CapCut & Canva
TikTok Creator Studio & Meta Analytics
Google Workspace
ChatGPT & Gemini
Deliverable Links:
Analytics & Wins
90.4% post engagement increase from non-followers, driving new audience reach, and signaling content resonance and value
26m 6s total watch time, showing strong engagement for short-form vertical content
The skip rate decreased by ~1% compared to typical posts supporting audience retention
9.6% increase in post interactions from followers, expanding reach to mostly new audiences
Demonstrated effectiveness in tying Cultural Moment + Product Utility, boosting brand relevance