why i started #ifiwereon

Client: Amare Symoné

The Ask

Bring my latest series #IfIWereOn to life with a short-form intro video that tells the story behind the concept—where Jazz standards meet modern-day bops, all inspired by my dad’s DJing and my obsession with blending eras. The goal? Show folks why this series hits different.

The Insight

Everyone’s dropping content, but not everyone’s telling the why behind it. This video shares the heart and creative spark behind #IfIWereOn, giving people a peek into my world as a Jazz-trained, ad-brained, genre-bending music nerd.

The Idea: why i started #ifiwereon

A vertical video with my voice front and center—part storytelling, part love letter to my creative roots. I break down what the series is, where it comes from, and how it bridges my two worlds: experimental Jazz and cultural storytelling.

Why It Works:

🎯 Interdisciplinary Energy: Shows off my creative range—music maker, storyteller, content creator.
🎯 Voice + Vibe: Brings my sound, tone, and personality to the forefront with voiceover and on-screen moments.
🎯 Real-Deal Connection: Makes the audience feel like they’re building with me from the ground up.
🎯 Series Starter: Sets the stage for future episodes, collabs, and platform partnerships.

Role & Responsibilities:

🎙️ Voiceover vibes + vocal direction
✍🏾 Wrote the script & captions with care
📋 Concepted + mapped out the storytelling
🎥 Shot + edited for Reels, TikTok, and LinkedIn
🎨 Built the visual flow + narrative arc
🗓️ Planned the drop strategy
📲 Optimized for scroll-stopping, vertical magic