Client: UMG x Def Jam Island Records — Skip Marley
Location: New York City
Platforms: Instagram & TikTok

The Ask

For Valentine’s Day 2025, Def Jam Island Records and Skip Marley’s team hit me up to whip up a quick creative for his hit single “Close” (dropped October 25, 2024), just in time for the holiday.

The Insight

How do you spread the V-Day love in an age of TikToks, memes, and trending sounds? Easy—send a video V-Day card with “Close” as the soundtrack, perfect for your romantic evening.

The Idea — Happy V-Day from Skip Marley

A fun, social-first 15-second video featuring Skip Marley, with “Close” as the soundtrack, setting the mood for his U.S. fans on V-Day 2025.

My Role

🎥 Edited video optimized for platforms like Instagram and TikTok

📲 Crafted engaging, trend-savvy copy that aligned with Skip Marley’s brand and vibe

🎨 Designed the overall visual aesthetic to capture the mood of the track and holiday

Content Creation Toolkit

• iPhone 14 Pro

• CapCut + Canva

• Google Drive Suite