#Whatthejazz?!

Client: Amare Symoné (yep, me again 🎤🎷)

The Ask

Find a fun, engaging way to bring my community along as I dive deeper into my journey to master Jazz—by sharing stories, sounds, and cultural gems from the artists, elders, and rhythms that inspire today’s sonic world.

The Insight

Jazz is rich, but it’s often tucked away behind textbooks and old documentaries. What if learning about it felt like vibing with a friend? Enter: #WhatTheJazz?!—a weekly short-form series that makes Jazz feel alive, current, and yes… cool.

The Idea: #whatthejazz?!

A weekly vertical video series where I spotlight one Jazz track or artist and drop bite-sized, gotta-know facts that connect the dots between past and present. It’s giving “music nerd meets storytelling baddie”—and we’re learning Jazz together.

Why It Works:

🎯 Creative Credibility: Builds my brand as both a cultural curator and an experimental and emerging Jazz artist.
🎯 Educational, But Make It Fun: Blends history with humor and heart to reach new listeners in scroll-friendly ways.
🎯 Community Vibes: Turns passive listeners into active learners and Jazz lovers.
🎯 Long-Term Series Potential: Sets the tone for an evolving series that could span platforms, partnerships, or even a podcast.

Role & Responsibilities:

✍🏾 Concept writing + social captioning
📋 Content development + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, Reels, LinkedIn)
🎨 Created a vibe-forward visual language that reflects my tone
🗓️ Planned weekly cadence + content rollout strategy
📲 Optimized every piece for vertical, thumb-stopping magic