Blackweek 2025 social
Client: Blackweek
The Ask
Voice act, script, and produce a short-form vertical video optimized for Instagram, LinkedIn, and TikTok to build excitement and drive awareness for Blackweek 2025—the premier forum and festival for Black advertising creatives.
The Insight
While there’s no shortage of DEI conferences, Blackweek isn’t just another industry event—it’s a cultural catalyst. Focused on the power of the Black dollar and the future of Black creativity, it creates an intergenerational space for real conversation, strategy, and celebration.
The Idea: Blackweek 2025
A voiceover-led video from my perspective as a creative professional and cultural connector, made to amplify Blackweek’s second annual forum in NYC. The content blends culturally resonant language, professional insight, and creative storytelling to energize audiences and position the festival as a must-attend moment.
Why It Works:
🎯 Personal Branding: Establishes me as a credible creative voice in social-first storytelling, content production, and culturally attuned marketing.
🎯 Voiceover Visibility: Highlights my range as both an on-camera and voiceover talent, reinforcing my unique position as a multi-hyphenate creator.
🎯 Community Engagement: Aligns with Blackweek’s mission by authentically engaging audiences who care about creativity, equity, and impact.
🎯 Evergreen Content Potential: Creates a launchpad for future voice-led series centered around events, industry POVs, and creative culture.
Role & Responsibilities:
🎙️ Voice acting & vocal direction for vertical video
✍🏾 Social copywriting & script development
📋 Creative direction & content ideation
🎥 Short-form video production for Reels, TikTok, and LinkedIn
🎨 Visual storytelling & cultural narrative crafting
🗓️ Content publishing strategy with an emphasis on professional + creative reach
📲 Mobile-first editing optimized for vertical platforms
Creator tools used:
iPhone 14 Pro Camera
iPhone Suction Holder
CapCut & Canva
LinkedIn
Google Drive, Docs, Gmail
ChatGPT & Gemini
Bluetooth iPhone Microphones