4 Ways to use Continua everyday
Client: Continua AI — the world’s first Social AI, always just a text away.
The Ask
Create a short-form vertical video for Instagram and TikTok highlighting Continua’s four core features: remind, recall, recommend, and take action—all inside your text messages.
The Insight
Everyone loves a numbered list. It’s familiar, skimmable, and perfect for teaching people how to use AI without overthinking it.
The Idea: 4 ways to use tinny everyday
A fast-paced vertical video showing new and curious users four simple, real-life ways Continua fits seamlessly into daily routines — no matter where you’re headed or how busy life gets.
Why It Works:
🎯Instant utility: Clear, practical use cases and real-life text prompts that show when and why to use the product.
🎯 Low-lift learning: Breaks down AI features into everyday moments anyone can relate to.
🎯 Shareable simplicity: Quick, self-aware, and easy to send to friends who want AI without the headache.
Role & Responsibilities:
✍🏾 Concept writing + social captioning
📋 Content production, storyboarding + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + rollout strategy
📲 Optimized this piece for vertical, thumb-stopping retention performance
Creator tools used:
iPhone 15 Pro Camera + iPhone 13 Pro Camera
3-in-1 Tripod
Small RGB Mini Rig Light
CapCut & Canva
TikTok Creator Studio & Meta Analytics
Google Workspace
ChatGPT & Gemini
Deliverable Links:
Analytics & Wins
📈 Discovery-led performance: 99%+ of total views came from non-followers, demonstrating strong algorithmic pickup and top-of-funnel reach.
🌱 New audience impact: Over 75% of all interactions were driven by non-followers, proving the content resonated with people encountering Continua for the first time.
🚀 Organic reach at scale: The post achieved broad organic distribution, reaching thousands of new accounts without paid support.
💾 High-intent engagement: Saves, shares, and follows made up a meaningful portion of interactions — signaling educational value and future intent, not just passive consumption.
➕ Audience growth: The content successfully converted awareness into action, directly contributing to follower growth and brand affinity.