Black Friday shop with tinny

Client: Continua AI — the world’s first Social AI, always just a text away.

The Ask

Create a short-form vertical video for Instagram and TikTok showing Continua (aka Tinny) as the quiet helper making holiday and Black Friday shopping easier than ever, all from your texts.

The Insight

Holiday shopping is stressful and adds to the end-of-year overwhelm. Continua simplifies the process, offering instant gift ideas, price comparisons, and links, right in your messages.

The Idea: Black Friday shop with tinny

Inspired by this trending edit, a short, vertical video with a slick, innovative feel, where users can see an IRL scenario of asking Continua for help for Black Friday shopping from your texts. This sequence serves as the announcement of Continua's new shopping integration, showing the AI instantly providing gift ideas, price comparisons, or links.

Why It Works:

🎯 Authentic Relatability: Humor and confession of dependency drive high engagement and brand trust.

🎯 Versatility Proof: Demonstrates Continua adapts to complex, everyday routines — not just one function.

🎯 High Shareability: Encourages tagging friends who “can’t live without” their tech.

Role & Responsibilities:

✍🏾 Concept writing + social captioning
📋 Content production, storyboarding + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + rollout strategy
📲 Optimized this piece for vertical, thumb-stopping retention performance

Creator tools used:

• iPhone 15 Pro Camera + iPhone 13 Pro Camera

• 3-in-1 Tripod

• Small RGB Mini Light

• CapCut & Canva

• TikTok Creator Studio & Meta Analytics

• Google Workspace

• ChatGPT & Gemini