Pook Hustle — Brooklyn College Live Performance
Client: Pook Hustle
Platform: Instagram & TikTok
Event: Brooklyn College Black Student Union’s Black History Month Gala
The Ask
Capture rising Hip-Hop artist Pook Hustle in his element—on stage at Brooklyn College and behind the scenes—for a two-part content drop designed to build buzz for his upcoming show, deepen fan connection, and spotlight his undeniable stage presence.and support ticket sales for his upcoming show.
The Insight
Audiences don’t just want to watch a performance—they want to feel part of the journey. That means more BTS, more vulnerability, and more moments that show the real artist behind the mic.
The IDEA: From hustler to headliner
A two-part, social-first video series combining BTS footage and high-energy stage moments. The content was designed to be mobile-native and emotionally resonant, building audience connection while reinforcing Pook Hustle’s identity: a versatile, baritone-voiced performer shaped by Brooklyn’s nostalgic ’90s culture and inspired by icons like 50 Cent, Fall Out Boy, and Lauryn Hill.
Why It Worked
🎯Artist Branding: Showcased Pook Hustle’s signature style—baritone voice, dynamic stage presence, and playful personality—helping fans connect with who he is beyond the music.
🎯Narrative Depth: Gave audiences a behind-the-scenes look into his journey, adding emotional context to his performance and making his story more relatable.
🎯 Audience Growth: Positioned him to reach new listeners through engaging, platform-optimized content that’s easily shareable and discoverable.
🎯 Momentum Building: Created buzz around his live show and upcoming releases, including his “Clearing Space” EP, reinforcing his evolution as an experimental, genre-fluid Hip-Hop artist.
My Role
🎥 Shot & recorded short-form video content, including live audio
📋 Developed script & concepts tailored to each platform
🎨 Directed the creative approach & story arc
📅 Designed a content rollout calendar and LinkedIn distribution plan
📲 Edited mobile-first, vertical videos optimized for Instagram Reels & TikTok
Creator Tools
iPhone 14 Pro
CapCut & Canva
360° Gimbal Stabilizer
Bluetooth iPhone Microphones
LinkedIn, Google Suite, ChatGPT & Gemini