The Ask: Develop a distinctive social-first content series that establishes Amare Symoné as a pioneering interdisciplinary music creative with a strong personal brand.

The Insight: The contemporary music landscape presents significant challenges for indie music artists. Obstacles such as evolving industry policies and copyright regulations have led to the decline of mixtape and freestyle culture, resulting in an increased market saturation that creates a demanding environment for emerging musicians—meaning everybody and they mama thinks they can get on as a musician.

The Idea: #IfIWereOn

An ownable social-first content series created by Amare Symoné that showcases her multifaceted artistry as a singer-songwriter, vocalist, musician, producer, and multi-instrumentalist. Through impressive song covers, captivating freestyles, and genre-bending remixes, Amare Symoné reimagines existing music, demonstrating her exceptional musicianship, vocal prowess, and creative vision. This series serves as a dynamic platform for Amare Symoné to solidify her position as a leading voice in the music industry and inspire a new generation of artists.

Why It Works:

• Elevates Amare Symoné's Artistry: The #IfIWereOn series showcases Amare Symoné's exceptional musicality, vocal prowess, and innovative conceptual creativity, solidifying her position as a pioneering interdisciplinary music artist.

• Strengthens Strong Personal Brand: By consistently delivering high-quality, original content, the series establishes Amare Symoné as a distinctive and influential figure within the music industry.

• Engages and Inspires: The series resonates with aspiring musicians by demonstrating the power of creativity, innovation, and overcoming industry challenges by using the resources you can access.

• Expands Reach: Through strategic content distribution and consistent engagement, the #IfIWereOn series expands Amare Symoné's online presence and introduces her artistry to a wider audience.

Role:

• Short-form video production and editing

• On-camera presentation and hosting

• Social content ideation and concept development

• Voiceover narration and performance

• Scriptwriting for short-form video content