Digital Marketing Guest Lecture at nyu clive davis institute
Client: Qualhata Williams
Hosted at: NYU’s Clive Davis Institute, Future Music Moguls Program
The Ask
Produce 3 short-form vertical content videos optimized for LinkedIn to spotlight Qualhata Williams’ guest lecture at NYU’s prestigious Clive Davis Institute, amplifying her presence as a thought leader in entertainment marketing.
The Insight
Digital marketers often work behind the scenes, but building a visible, compelling digital presence is key to personal branding, especially for those shaping today’s biggest campaigns.
The Idea: Behind the Screen with Qualhata at NYU
A social-first video series featuring a lecture recap, behind-the-scenes classroom moments, and day-in-the-life storytelling to highlight Qualhata’s insight, personality, and real-time impact as a guest lecturer at NYU.
Why It Works:
🎯 Personal Branding: Establishes Qualhata as a leading voice in entertainment marketing and a visible mentor to rising talent.
🎯 On-Camera Visibility: Gives audiences a rare POV of a digital marketer in action, helping B2B clients connect with the human behind the strategy.
🎯 Professional Awareness: Positions her within new academic and professional circles, increasing industry credibility and LinkedIn engagement.
🎯 Scalable Content: Opens the door for continued content development around events, lectures, and marketing tips to reinforce her brand voice over time.
Role & Responsibilities:
🎥 Short-form video production & live sound recording
✍🏾 Social copywriting & content ideation
📋 Social scriptwriting for short-form video content
🎨 Creative direction & visual storytelling
🗓️ Content calendar & LinkedIn publishing strategy
📲 Video editing optimized for vertical, mobile-first platforms
Creator Tools Used:
iPhone 14 Pro Camera
CapCut & Canva
LinkedIn
Google Drive, Docs, Gmail
ChatGPT & Gemini
3-in-1 Tripod & 360° Gimbal Stabilizer
Bluetooth iPhone Microphones