Black Girl Magic Ball 2025

Client: Black Girl Magic Ball
Platforms: Instagram, TikTok, LinkedIn, YouTube
Event Location: Lincoln Center for the Performing Art

The Ask

For the 8th Annual Black Girl Magic Ball, I stepped in as Social Creative & Content Creator to boost brand visibility, grow community, and spark ticket sales. The goal? Bring the Ball's radiant energy to life online through storytelling, trend-forward visuals, and scroll-stopping creative.

The Insight

Where do Black girls go to celebrate their magic? Right here. Founded in 2017 by Dr. Mahogany L. Browne, the Black Girl Magic Ball is more than an event—it's a movement. And in 2025, we took the We Be The Future theme straight to the digital spaces where our community thrives.

The Idea — Black Girl Magic BALLIN’

A bold, social-first campaign that captured the joy, power, and legacy of Black women and femmes. From celebrating icons like Maori Karmael Holmes, Nona Hendryx, Pascale Sablan, Rachel Cargle, Sade Lythcott, and Jason Reynolds—to street interviews and BTS reels—we channeled pure magic into every frame.

My Role

🎥 Produced, filmed, and edited platform-ready video content
📲 Wrote on-trend captions + scripts aligned with BGMBall’s tone
📋 Built shot lists and storyboards tailored to each platform
🎨 Directed visuals with a focus on emotion + energy
🗓️ Crafted a 5-month rollout calendar with smart, staggered posting
💬 Managed content from pitch to publish across platforms

Content Creation Toolkit

• iPhone 14 Pro

• 360 Gimball Tripod Stabilizer

• Selfie Light

• CapCut + Canva

• Bluetooth Mics

• Google Drive Suite

• ChatGPT + Gemini (creative co-pilots)