Jazz Museum in Harlem x Gabriel chakarji
Client: National Jazz Museum in Harlem
The Ask
Produce two engaging short-form vertical videos for Instagram to highlight the National Jazz Museum in Harlem’s participation in the 3rd Annual West Harlem Jazz Festival.
The Insight
Jazz, with its deep roots in history, may be an older genre, but it’s time for it to embrace the future through social media. As digital platforms continue to shape cultural conversations, connecting jazz with modern audiences through these channels will ensure the genre remains relevant, dynamic, and accessible for tomorrow’s listeners.
The Idea: Recap + Behind the jazz with gabriel chakarji
Performance Recap: A vibrant, short-form video that recaps Gabriel Chakarji’s live performance at the 3rd Annual West Harlem Jazz Festival. This video showcases not only his exceptional talent and charismatic personality but also the National Jazz Museum’s crucial role in promoting jazz culture and talent.
Behind the Jazz: A personal and intimate video interview where Gabriel Chakarji shares his experience with the National Jazz Museum in Harlem, offering insight into his creative process and the influence of this iconic institution on his music.
Why It Works:
🎯 Institutional Branding: Positions the National Jazz Museum in Harlem as a leading cultural hub, deeply rooted in the legacy of jazz while actively shaping the future of the genre.
🎯 Cultural Visibility: Showcases the museum's role in preserving jazz history while making it accessible to a wider, modern audience through social media and digital platforms.
🎯 Community Engagement: Increases the museum’s connection to both local and global jazz communities, fostering a deeper appreciation for the art form and its cultural significance.
🎯 Scalable Content: Establishes a foundation for future digital content around jazz education, artist spotlights, live performances, and community events, building a robust digital presence over time.
Role & Responsibilities:
🎥 Short-form video production & live sound recording
✍🏾 Social copywriting & content ideation
📋 Social scriptwriting for short-form video content
🎨 Creative direction & visual storytelling
🗓️ Content calendar & LinkedIn publishing strategy
📲 Video editing optimized for vertical, mobile-first platforms
Creator Tools Used:
iPhone 14 Pro Camera
CapCut & Canva
LinkedIn
Google Drive, Docs, Gmail
ChatGPT & Gemini
3-in-1 Tripod & 360° Gimbal Stabilizer
Bluetooth iPhone Microphones