Client: Mahogany L. Browne
Location: Lincoln Center for The Performing Arts
Platforms: Instagram, LinkedIn & TikTok

The Ask

With Dr. Mahogany L. Browne, Lincoln Center's first-ever Poet-In-Residence and founder of the Black Girl Magic Ball, gearing up for the release of her latest novel, A Bird In The Air Means We Can Still Breathe (published by Penguin Random House), I was tapped to create engaging, social-first content to boost pre-orders ahead of its March 4, 2025 release.

The Insight

How do you turn a celebrated writer’s words into exciting social content? By bringing her personality to the forefront—stepping away from the page and into the spotlight.

The Idea — New BGMBAll read

A dynamic, cross-promotional, short-form video that promotes Mahogany's new book, while also showcasing her unique voice and role as the founder of Black Girl Magic Ball.

My Role

📱 Captured high-quality, low-fi content with my iPhone
🎬 Creative direction for visual storytelling
🔍 Researched platform-specific trends to stay ahead of the curve
🎶 Matched the vibe with trending TikTok & Instagram sounds
🎨 Designed the overall visual aesthetic to capture the mood of the track and holiday
🎥 Edited videos optimized for Instagram & TikTok
📲 Wrote engaging, trend-savvy copy to match Mahogany’s unique voice and style

Content Creation Toolkit

📱 iPhone 14 Pro
✂️ CapCut + Canva
📂 Google Drive Suite
🎥 360 3-in-1 iPhone Tripod
💡 RGB Multi-Function Two-in-One Video Light & Power Bank
🎤 Bluetooth Microphones
📸 Instagram
🎶 TikTok & TikTok Creator Studio
💼 LinkedIn