Jive Poetic — Skip Tracer Release Party
Client: Jive Poetic
Platforms: Instagram, Facebook & TikTok
Event Location: Powerhouse Books, NYC
The Ask:
To celebrate the official release of Skip Tracer, Jive Poetic’s debut book with a major publisher, I was tapped to produce engaging short-form video content that captured the essence of the release party at Powerhouse Books. The goal? Drive digital buzz, boost book sales, and spotlight Jive’s dynamic presence as a poet, curator, professor, and cultural leader.
The Insight:
When authors take the stage, their words don’t just live on the page—they move people. In the digital age, that movement should ripple through feeds and timelines too.
The Idea — Journey to Skip Tracer
A social-first video series capturing the spirit and story behind Skip Tracer. Through behind-the-scenes moments, performance highlights, and candid visuals, the content introduces both new and longtime fans to the multifaceted world of Jive Poetic—from DJ decks to lecture halls, to packed bookstores. It honors his roots in NYC’s poetry and music scenes, while building momentum around his evolution as a published author.
Why It Worked:
🎯 Author Branding: Brought Jive’s poetic voice and magnetic performance style to new audiences—cementing his status as more than a poet, but a cultural storyteller.
🎯 Visual Storytelling: Blended performance poetry with motion and mood to reflect the energy of his work and community.
🎯 Audience Expansion: Created mobile-first, algorithm-friendly content for TikTok and Meta platforms—designed to drive engagement and book discovery.
🎯 Cultural Impact: Highlighted Jive’s role as a bridge between worlds—professor, performer, DJ, and community curator—all coming together in this milestone publishing moment.
My Role & Responsibilities:
🎥 Filmed and produced short-form video content with live sound
📋 Developed content storyboards tailored to platform tone and audience
🎨 Directed visual approach and storytelling arc
🗓️ Designed a content rollout calendar with posting strategy
📲 Edited videos optimized for Instagram Reels, TikTok, and Facebook
Creator Tools Used:
iPhone 14 Pro Camera
CapCut & Canva
Gimbal Stabilizer + 3-in-1 Tripod w/ Bluetooth Remote
Bluetooth iPhone Microphones
Google Drive, Docs, Gmail
ChatGPT & Gemini