The Ask: Create a compelling social-first video that introduces emerging professionals to the inaugural 2024 Black Week Conference.

The Insight: The Black Week Conference was created for marginalized, underrepresented professionals looking to break into the creative industry. And what better way to inspire the next generation to break down barriers than to take it to the Internet?

The Idea: Creative Baddie Recap — 2024 Black Week Conference

A social-first content video by Amare Symoné, "The Creative Baddie," that provides an authentic and inclusive insider's perspective on the Black Week Conference from the viewpoint of an emerging creative professional with deep ties to the marginalized, underrepresented community.

Why It Works:

• Industry Impact: This video elevates Amare Symoné's industry standing and personal branding as a "Creative Baddie" and provides valuable and unique insights into the Black Week Conference for aspiring creatives.

  Community Engagement & Expansion: The video fosters a sense of community and inclusivity within the creative industry, highlighting the importance of representation and support for marginalized professionals.

  Conference Promotion: By showcasing the unique value proposition of the Black Week Conference, this video effectively promotes the event to a wider audience.

  Content Diversification: This video expands Amare Symoné's digital presence, and content portfolio, showcasing her versatility as a content creator, musician, creative advertiser, and entertainment business professional.

Role:

• Short-form video production and editing

• On-camera presentation and hosting

• Social content ideation and concept development

• Voiceover narration and performance

• Scriptwriting for short-form video content