Grateful for continua
Client: Continua AI — the world’s first Social AI, always just a text away.
The Ask
Create a short-form vertical video for Instagram Reels to celebrate Thanksgiving 2025—spotlighting how Team Continua uses Tinny in real life, from career wins to daily routines to staying connected from group chats to IRL.
The Insight
Thanksgiving season = gratitude overload. Social feeds are primed for personal, feel-good stories that feel human, not salesy.
The Idea: Grateful for tinny
A fast-paced Reels where Continua team members share why they’re thankful for Tinny—and how it quietly shows up in their everyday lives.
Why It Works:
🎯 Scroll-stopping energy: Quick cuts, real faces, and varied moments keep attention high.
🎯 Versatility on display: Shows there’s no “right” way to use Tinny—it flexes to fit real people.
🎯 Human-first storytelling: Real employees > polished ads, building trust and relatability.
Role & Responsibilities:
✍🏾 Concept writing + social captioning
📋 Content production, storyboarding + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + rollout strategy
📲 Optimized this piece for vertical, thumb-stopping retention performance
Creator tools used:
iPhone 15 Pro Camera + iPhone 13 Pro Camera
3-in-1 Tripod
Small RGB Mini Rig Light
CapCut & Canva
TikTok Creator Studio & Meta Analytics
Google Workspace
ChatGPT & Gemini
Deliverable Links:
Analytics & Wins
🚀 Discovery-first performance: Over 90% of total views came from non-followers, positioning the content as a strong top-of-funnel driver and expanding reach well beyond the existing audience.
👀 High reach efficiency: The video reached nearly its entire view count in unique accounts, signaling strong initial hook and minimal passive drop-off.
🤝 Balanced audience mix: Engagement was driven by both followers and non-followers, proving the concept resonated with core fans and first-time viewers.
➕ Organic audience growth: The content directly converted viewers into new followers, demonstrating its ability to move audiences from awareness to action.
💾 Value-led engagement: Saves and likes made up the majority of interactions, indicating the content delivered relevance people wanted to return to—not just scroll past.
✨ Big-picture win: A human, gratitude-led story delivered measurable discovery, meaningful engagement, and audience growth—without paid amplification.