GRWM & Continua

Client: Continua AI — the world’s first Social AI, always just a text away.

The Ask

Develop a short-form vertical video for Instagram and TikTok that positions Continua within the fashion and style space, showing fans how the AI can help shape their everyday looks.

The Insight

With social shopping season at its peak, we teased Continua’s latest Amazon, Google, and TikTok shopping integration ahead of Black Friday—positioning it as the go-to tool for group-buying decisions.

The Idea: GRWM & Continua

Inspired by this trending sound and format, a short, vertical GRWM-style video where the creator texts Continua for quick “outfit inspo.” Continua replies with custom AI-generated outfit art, and the video transitions from the text prompt to the creator wearing the suggested look—showing a seamless transformation from AI inspiration to real-life style.

Why It Works:

🎯 High Virality: Leverages a trending format for maximum organic reach.

🎯 Visual Utility: Highlights instantly shareable, AI-generated visuals.

🎯 Authentic Connection: Showcases genuine user delight, making the brand feel personal and relatable.

Role & Responsibilities:

✍🏾 Concept writing + social captioning
📋 Content development + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + content rollout strategy
📲 Optimized this piece for vertical, thumb-stopping magic

Creator tools used:

  • iPhone 15 Pro Camera

  • 3-in-1 Tripod

  • Small RGB Rig Light

  • CapCut & Canva

  • TikTok Creator Studio & Meta

  • Google Workspace

  • ChatGPT & Gemini

Analytics & Wins

  • 95,391 views, putting the post in the top-performing tier for the month

  • 45% of all interactions came from saves, showing strong content value

  • 13% share-to-interaction rate, expanding reach beyond the core audience

  • 90 profile visits, converting 56% of interactions into deeper brand exploration

  • 46,273 ad-driven reach, accounting for only half of total distribution

  • Pulled in 60 likes despite high reach, keeping engagement competitive

  • Emerged as a top video across Continua’s channels

  • Sparked a notable surge in DMs and shopping-integration inquiries

Deliverable Links:

Next

#WhatTheJazz?!