5 Ways You’re using ai wrong

Client: Continua AI — the world’s first Social AI, always just a text away.

The Ask

Create a short-form vertical video for Instagram and TikTok that positions Continua as the right way to use AI — available instantly in your group chat and always just a text away.

The Insight

AI content online is saturated with advice on “how to use AI correctly,” but almost no one talks about the common mistakes people make. By shining a light on the “wrong ways,” we position not using Continua as the biggest, and easiest mistake to fix.

The Idea: 5 Ways You’re using ai wrong

A rapid-fire, list-style vertical video using this trending sound/format, and visual cues to highlight five common AI missteps. Each “wrong way” ends with a clear moment showing how Continua solves it instantly

Why It Works:

🎯 Hook-Driven: The negative framing (“Using AI Wrong”) acts as a thumb-stopping disruptor.

🎯 High Retention: List-based content keeps viewers watching to see all five points, boosting retention and completion rates.

Role & Responsibilities:

✍🏾 Concept writing + social captioning
📋 Content production + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + rollout strategy
📲 Optimized this piece for vertical, thumb-stopping retention performance

Creator tools used:

• iPhone 15 Pro Camera + iPhone 13 Pro Camera

• 3-in-1 Tripod

• Small RGB Mini Light

• CapCut & Canva

• TikTok Creator Studio & Meta Analytics

• Google Workspace

• ChatGPT & Gemini