AI Lingo in One sentence
Client: Continua AI — the world’s first Social AI, always just a text away.
The Ask
Create a short-form vertical video for Instagram and TikTok that positions Continua as the friendly, educational AI that makes complicated tech feel simple, and lives right inside your text messages.
The Insight
The most accessible AI (Continua) doesn’t need an app. It already lives in your texts.
The Idea: AI Lingo in one sentence
Inspired by this trending sound and format, a short-form vertical video where team members break down intimidating AI terms into clear, human one-liners.
Why It Works:
🎯 Instant value: Quick, useful definitions viewers can actually remember (and save).
🎯 Accessibility, proven: Cuts through AI jargon to reinforce Continua’s “text-first” simplicity.
🎯 Fun + shareable: Fast, slightly self-aware, and perfect for sending to friends who are also confused by AI.
Role & Responsibilities:
✍🏾 Concept writing + social captioning
📋 Content production, storyboarding + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + rollout strategy
📲 Optimized this piece for vertical, thumb-stopping retention performance
Creator tools used:
iPhone 15 Pro Camera + iPhone 13 Pro Camera
3-in-1 Tripod
Small RGB Mini Rig Light
CapCut & Canva
TikTok Creator Studio & Meta Analytics
Google Workspace
ChatGPT & Gemini
Deliverable Links:
Analytics & Wins
📈 82.2% discovery-driven views: The majority of views came from non-followers, signaling strong reach beyond the existing audience.
🌱 New audience penetration: 46.2% of all interactions came from non-followers, proving the content resonated with people discovering the brand for the first time.
🤝 Balanced engagement mix: Interactions were nearly evenly split between followers (53.8%) and non-followers (46.2%), indicating relevance to both loyal and new viewers.
💾 High-intent behavior: Saves accounted for a meaningful share of total interactions, pointing to perceived educational value.
❤️ Positive engagement rate: A strong interaction-to-view ratio driven primarily by discovery traffic reinforces content relevance and shareability.