Anti social conference 2025
Client: Qualhata Williams
The Ask
Create two short-form vertical videos for LinkedIn to spotlight award-winning Digital Marketing Manager, Qualhata Williams' panel appearance at The Anti Social Conference: Women Running Business at The New School, in partnership with iHeartRadio. The goal? Amplify her brand and solidify her status as a Gen-Z leader in entertainment marketing.
The Insight
Digital marketers rarely get the spotlight, but showcasing the face behind the strategy helps build trust, relatability, and lasting influence—especially when you're shaping culture from behind the scenes.
The Idea: On your ps with q
A social-first content drop capturing Qualhata’s presence, insight, and voice at the panel—blending authentic storytelling with expert POV to position her as both a detail-oriented strategist and speaker in the next wave of digital leadership.
Why It Works:
🎯 Thought Leadership: Puts a face to the name behind major entertainment campaigns.
🎯 Audience Trust: Makes her work tangible for peers, mentees, and potential collaborators.
🎯 Event Amplification: Extends the impact of the panel beyond the room, into timelines and feeds.
🎯 Portfolio-Ready: A standout piece that blends editorial storytelling with professional polish.
Role & Responsibilities:
🎥 Short-form vertical video production
✍🏾 Social scriptwriting & caption copywriting
🎨 Creative direction & storytelling strategy
📲 Mobile-first video editing for LinkedIn
🗓️ Publishing coordination & client comms
Creator Tools Used:
iPhone 14 Pro Camera
CapCut & Canva
LinkedIn
Google Drive, Docs, Gmail
ChatGPT
3-in-1 Tripod & 360° Gimbal Stabilizer
Bluetooth iPhone Microphones