The Ask: Create Outta’ This World campaign ideas and content to reintroduce MoonPie’s brand identity and products across social platforms.

The Insight: Eating a MoonPie is like taking a trip to your personal outer space—it’s up to you to show what that looks like.

The Idea: Take A MoonPie Trip

A social-first video series featuring creatives who use their outta this world hunger for creativity to reimagine the tasteful experience of a fluffy, MoonPie sandwich through the lens of their artistic discipline.

Why It Works:

• Brand Revitalization: This campaign breathes new life into the 107-year-old MoonPie brand with a creative and engaging approach.

  Product Visibility: By showcasing MoonPie in unexpected and imaginative ways, the campaign ensures strong product visibility and memorability.

  Audience Engagement: The "Take A MoonPie Trip" concept will captivate new audiences and foster a deeper connection with existing fans.

  Creative Expansion: The series' open-ended nature allows for ongoing content creation with various creators, expanding the campaign's reach and impact.

Role:

• Short-form video production and editing

• On-camera presentation and hosting

• Social content ideation and concept development

• Voiceover narration and performance

• Scriptwriting for short-form video content