The Ask: Generate social-first buzz among travel enthusiasts about Spirit Airlines' new four-tier flight packages, aligning with their "More Fly" brand identity.

The Insight: Everybody gets a little anxious when it comes to airplane travel—there’s so much more at stake. Checked into flight? ✅ Packed your bags? ✅ Are your bags even the right size? ✅ Luckily, Spirit Airlines’ a-la-carte flight packages put your travel worries to ease by reminding you what’s important for YOUR takeoff.

The Idea: Take Off, More Fly with Spirit Airlines

A social-first campaign where travel creators highlight how easy it is to take off, more fly with Spirit Airlines' new a-la-carte flight packages: Go, Go Savy, Go Comfy, and Go Big. With Spirit, you can customize your flight for a luxe feel that matches your travel style and budget. The content series will highlight the unique travel styles and needs per creator, and how Spirit Airlines helps them achieve their ultimate travel dreams from lift-off to landing.

Why It Works:

• It’s authentic — the content set is based on a cultural moment and ties into Spirit Airlines’ target audiences of travel enthusiasts Gen-Z and Millennials.

• It’s on-brand—The audio-visual components of the content align with the brand identity and tagline, “More Fly,” and include various brand touch points throughout the video.

• It’s scaleable — We’ll tap various travel creators from all walks of life to spread awareness about how and why they take off, more fly with Spirit Airlines’ latest flight packages by using the following script:

  • “My name is ____ and I take off, more fly with Spirit by traveling to [insert location] in [insert Go/Go Savy/ Go Comfy/Go Big] style.

Role:

• Short-form video production and editing

• On-camera presentation and hosting

• Social content ideation and concept development

• Voiceover narration and performance

• Scriptwriting for short-form video content