#Jazzislive x lacma

Client: Amare Symoné and Los Angeles County Museum of Art

The Ask

Develop a dynamic, short-form vertical video for Instagram Reels and TikTok that positions Los Angeles County Museum of Art (LACMA) as a premier cultural checkpoint for live jazz music and entertainment within the Los Angeles community.

The Insight

Los Angeles is saturated with public programming, making it easy for standout cultural moments to get lost in the noise. As an emerging jazz vocalist and culture-forward creator, I identified an opportunity to cut through by spotlighting live jazz experiences through a consistent, creator-led series that centers discovery, accessibility, and community.

The Idea: #Jazzislive x lacma

A B-roll–driven, short-form vertical voiceover video and original content series by Amare Symoné highlighting LACMA’s live jazz curation across Los Angeles. The format blends cultural documentation with social-first storytelling designed for event and genre discovery, saves, and shares.

Why It Works:

🎯 Format-Led Reach: Uses proven, trend-aligned vertical video formats optimized for organic discovery.

🎯 Cultural Utility: Positions jazz programming as an accessible, must-save cultural resource for the L.A. community.

🎯 Authentic Storytelling: Creator-led perspective builds trust, relatability, and brand affinity.

Role & Responsibilities:

✍🏾 Concept writing + social captioning
📋 Content development + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + content rollout strategy
📲 Optimized this piece for vertical, thumb-stopping magic

Creator tools used:

• iPhone 15 Pro Camera

• 3-in-1 Tripod

• Small RGB Rig Light

• CapCut & Canva

• Adobe Creative Suite

• TikTok Creator Studio & Meta

• Google Workspace

• ChatGPT & Gemini