Tinny x google maps announcement

Client: Continua AI — the world’s first Social AI, always just a text away.

The Ask

Create a short-form vertical video for Instagram and TikTok to drive brand awareness and engagement around Continua AI’s newest feature: bringing Google Maps directions directly into the group chat — eliminating the need to switch between apps.

The Insight

Coordination is friction. Planning where to meet, how to get there, and who’s arriving when usually means bouncing between apps. By embedding Google Maps directly inside the group chat, Continua removes that friction — making real-time planning seamless and social.

The Idea: Tinny x google maps announcement

A short-form, talking-head style vertical video using strong verbal hooks, green screen visuals, and dynamic closed captions to announce Continua AI’s latest tech upgrade.

The format felt native to TikTok and Reels, while clearly demonstrating the product’s real-world utility in seconds.

Why It Works:

🎯 Platform-First Storytelling: Built specifically for vertical, mobile-native consumption.

🎯 Clear Product Utility: Shows immediate, tangible value — no explanation overload.

🎯 Relatable Use Case: Transforms everyday group-chat chaos into a seamless experience.

🎯 Scroll-Stopping Structure: Strong hook, fast pacing, and clean visuals optimized for retention.

Role & Responsibilities:

✍🏾 Concept writing + social captioning
📋 Content development + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + content rollout strategy
📲 Optimized this piece for vertical, thumb-stopping magic

Creator tools used:

• iPhone 15 Pro Camera

• 3-in-1 Tripod

• Small RGB Rig Light

• CapCut & Canva

• TikTok Creator Studio & Meta

• Google Workspace

• ChatGPT & Gemini