The Ask: Convince financially anxious Gen-Zers and Millennials to embrace Afterpay as an expansive budgeting tool that empowers them to live their best lives.

The Insight: Adulting with a limited budget isn’t easy…and we’re all just a girl. But with Afterpay, you can turn your inner child dreams into a reality, responsibly.

The Idea: That’s On Afterpay

A social-first video series that follows Gen-Z and Millennial creators as they navigate everyday life using the Afterpay digital card to make smart financial choices.

Why It Works:

• Brand Repositioning: This campaign reframes Afterpay as a responsible budgeting tool, addressing concerns and highlighting its benefits for financial flexibility and accessibility.

  Product Personalization: By showcasing real-life scenarios, the campaign demonstrates how Afterpay can seamlessly integrate into everyday life.

  Creative Potential: The series' open-ended format allows for ongoing content creation with diverse creators, expanding reach and maintaining audience engagement.

Role:

• Short-form video production and editing

• On-camera presentation and hosting

• Social content ideation and concept development

• Voiceover narration and performance

• Scriptwriting for short-form video content