Client: Amare Symoné

The Ask

Create a trend-forward, short-form vertical video that rides the cultural wave of reality TV while spotlighting my personal passion (and growing authority) in jazz—bridging entertainment, education, and discovery in a way that feels playful, smart, and social-first.

The Insight

Love Island USA runs the internet every season. The couples, the chaos, the chemistry—it’s all about emotion. Jazz lives in that same emotional language. By translating Love Island couple dynamics into jazz love songs, I saw an opportunity to meet pop-culture audiences where they already are and reintroduce jazz as expressive, current, and fun (not dusty).

The Idea: if love islanders were jazz songs

A short-form vertical video that matches Love Island USA couples to jazz love songs based on vibe, drama, and chemistry. The format blends humor, cultural commentary, and music discovery—making jazz feel approachable, meme-able, and very much outside the museum.

Why It Works:

🎯 Culture Timing: Taps into an active pop-culture moment with built-in audience attention.

🎯 Genre Flip: Repositions jazz as emotionally intuitive and relevant to modern storytelling.

🎯 Creative Authority: Balances entertainment with expertise, reinforcing my POV as a jazz creator and cultural translator.

Role & Responsibilities:

✍🏾 Concept writing + social captioning
📋 Content development + visual storytelling
🎥 Shot + edited for mobile-first platforms (TikTok, and Reels)
🗓️ Planned weekly social cadence + content rollout strategy
📲 Optimized this piece for vertical, thumb-stopping magic

Creator tools used:

• iPhone 15 Pro Camera

• 3-in-1 Tripod

• Small RGB Rig Light

• CapCut & Canva

• TikTok Creator Studio & Meta

• Google Workspace

• ChatGPT & Gemini